City of Indian Wells“Tripepi Smith changed my worldview on the hunt for talent,” Kevin McCarthy, finance director at the City of Indian Wells, said of his work with the firm to find a new assistant finance director to add to his team.

Kevin’s agency, City of Indian Wells, tapped Tripepi Smith to broaden its reach about the job opening. After designing a series of graphics and writing a compelling job description, the team distributed the message in local government newsletters, publications and job boards. Tripepi Smith also curated digital placements on LinkedIn and Facebook over several weeks.

“Tripepi Smith translated our need for an assistant finance director into a compelling call for talent–it was amazing,” Kevin continued. “They found us the perfect person for our organization, and she has made a huge difference to the City of Indian Wells.”

Principal Ryder Todd Smith conceived of the outreach plan and received help executing on it from Junior Business Analyst Saara Lampwalla.

“Job boards have made the job posting game a commodity service. To stand out, public agencies need to go the extra mile to demonstrate the impact of a position and the opportunity is offers to potential candidates. Compelling graphics, a well-written story and proper story distribution are all important to connect with local government talent,” commented Ryder Todd Smith, president of Tripepi Smith.

The City later went on to engage Tripepi Smith for ongoing communications support, spanning social media, design/layout for its newsletter, an audit of its communications, video production and infographic design.

About the City of Indian Wells

Located in the heart of Southern California’s Desert Resort communities, the City of Indian Wells is recognized worldwide for its­ tranquil and luxurious resort environment. Astute planning and city leadership have helped Indian Wells achieve status as one of the premier residential resorts and vacation destinations in the United States. Guests and residents alike are continually drawn to the many amenities that Indian Wells offers including four world-class resorts, Indian Wells Golf Resort and Indian Wells Tennis Garden, a variety of cultural programs, impressive resident benefits, and much more. Whether you are here for a day, a week or a lifetime, idyllic Indian Wells offers a peerless experience that truly elicits a state of overall well-being. Click/tap here to learn more about the City of Indian Wells.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.