Ryder has over 20 years of experience in government relations, technology and marketing. As president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over 90 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies Study, publisher of the Civic Business Journal and a frequent speaker on the local government circuit. Additionally, his insights have been published by industry-leading publications, such as Western City Magazine and Public Management Magazine, and local government professional organizations, such as the CCMF and MMANC have recognized and awarded his support as a longtime partner.
Cathy is a Human Resources Executive with over 26 years of experience in the public sector. She has served as Director of Human Resources and Risk Manager for the City of Norwalk, Interim Director of Human Resources/Risk Management for the City of Westminster and Interim Human Resources Consultant with the City of Pinole. While working in local government, Cathy has worked on challenging staffing issues including recruitments, labor negotiations and employee relations. She has been responsible for risk management, training and benefits administration and has served on City Budget Teams involved in the difficult task of right-sizing staff and balancing budgets. She has also directed multiple class and compensation studies during her tenure.
Kylie Sun is a Business Analyst with Tripepi Smith. Kylie brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations due to her experiences as Administrative Assistant at Biola University, Marketing Intern at Transparent Productions, Social Media Marketing Manager at TSE Worldwide Press and Operations Associate at TSG Reporting.
Sara Madsen has a skill set that is simultaneously wide and deep, ranging from graphic design to website development to account and project management; she is one of Tripepi Smith’s most trusted ‘Swiss Army knives.’ With a formal education in marketing and environmental sustainability from San Diego State University, Sara brings technical prowess and creative savvy to the clients she serves. Her work as a Senior Business Analyst includes providing key account management support and project leadership, while concurrently delivering on a variety of creative projects.
Amy Gallagher is a detail-oriented individual with a background in journalism, photography and social media management. She graduated from California State University, Long Beach with a Bachelor of Arts in Journalism. During her time in college, she gained experience with writing, photojournalism and content creation. She developed her marketing skills through her internship at Segerstrom Center for the Arts where she worked alongside the Center’s marketing team to effectively communicate with their audience through social media.
Liann So has a strong background in marketing strategy, copywriting, and media execution. She graduated from San Diego State University with a Bachelor of Arts in International Business, with a focus on Japanese Studies and Marketing. During her time holding various internship positions in college, she gained experience with developing marketing plans and conducting market research for non-profit organizations and local, state, and federal government agencies. Her first internship was for a Japanese marketing agency, where she gained translating and multicultural marketing experience helping global clients localize their campaigns for diverse audiences.
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