
Ryder Todd Smith
Ryder has over 20 years of experience in government relations, technology and marketing. As president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over 90 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies Study, publisher of the Civic Business Journal and a frequent speaker on the local government circuit. Additionally, his insights have been published by industry-leading publications, such as Western City Magazine and Public Management Magazine, and local government professional organizations, such as the California City Management Foundation and Municipal Management Association of Northern California have recognized and awarded his support as a longtime partner.

Bob Hall
Bob Hall brings over 30 years of experience in municipal government and leadership. Most recently, Hall has served as Interim City Manager for Laguna Niguel and Stanton. During these assignments, he ran the recruiting search for the City Manager position in both cities. Prior to the interim positions, Bob Hall was the City Manager for the City of Fountain Valley where he managed the $80 million budget, 225 employees, and led their Fiscal Sustainability Plan which will provide the necessary funds to cover their long-term financial needs. He also served as Assistant City Manager for the City of Huntington Beach where he oversaw the day to day operations of the departments of Human Resources, Finance, IT, Community Services, Community Development and Public Works. Before assuming a leadership role, he worked in many departments, including General Services Director and Interim Human Resources Director for the City of Riverside.

Sara Madsen
Sara Madsen is a Business Analyst with Tripepi Smith. She is a talented graphic designer with a background in marketing and environmental sustainability, in which she earned her degree from San Diego State University. Her formal education in Visual Communications and passion for the environment led her to complete a Creative Design internship with ECOLIFE Conservation. During her time with the non-profit, she advanced her strategic approach to graphic design. As a continuation of her interest in non-profits, NGOs, and the public sector, Sara tackles graphic design, digital marketing and web development projects for clients and Tripepi Smith.

Kylie Benzing
Kylie Benzing is a Junior Business Analyst with Tripepi Smith. Kylie brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations due to her experiences as Administrative Assistant at Biola University, Marketing Intern at Transparent Productions, Social Media Marketing Manager at TSE Worldwide Press and Operations Associate at TSG Reporting.